Friday, July 23, 2021

Guardians, yes. Font and logo design, no.

 Welcome to Guardians Baseball Cards. Well, I assume that's what we'll call this joint now. I'm actually fine with the name. Would I have preferred others over it? Sure. But, meh. It is what it is.

As for the logo and font design, though!? The organization has the prime opportunity to REBRAND itself. Quite literally. Drop the old 50's-70's font style. Heck, why even keep the same color scheme? Well, okay, keep the red, white, and blue. You know, 'Murica and all.

But, these designs... 

Just... no. I can only hope these are potential options, though I am sure we are too far into things now for them to just be concept art. Look, folks, even Coke messed up when they did New Coke. Okay? we get it. You tried. This fails on every level. Now, hire a real brand marketing and design company and find some self respect.

I do wonder now, though, if they will ink a deal with GoGuardian...


  1. It looks like they wanted to go the cheap route and only have to change the first two letters instead of the whole name.

    BTW, I wonder if Marvel will be able to sue them for trademark infringement. I am Groot.

  2. Could be worse. The logo looks like the old LA Angels logo. Now you just need a new blog name. Guardians Cardians?

  3. I like the nickname. Glad the colors are the same. Don't have much to say about the logos and fonts. They're OK. The whole thing seems to be leaning on the Guardians of the Galaxy movie franchise a bit much, but whatever.

  4. It's kind of funny that the name "Guardians" ends up in the one major sport where there's no position called "Guard" and where you don't really talk about guarding an opponent or guarding the goal.

  5. I'll give them credit for coming up with a name no other sports team is using(that I can think of, at least) because I thought that would be impossible at this point.

    It seems like they were trying to avoid change, since it would be difficult to come up with anything that looks/sounds so much like the current name. Missed opportunity for sure.

  6. I was hoping for Spiders myself. I didn't know about those Guardians landmarks in the city because I was confused about the name when they first announced it.

  7. I like the name, but yes, Spiders would have been better! Good to see a post here!