It is the sound of thousands of packs of 2010 A&G being ripped open. If you listen hard enough, it sounds like ocean waves... Or waves of hopes and dreams of discovering the jackpot inserts. Listen further, and you may just hear the sound of empty boxes crashing to the ground and wrappers tumbling in the breeze as rippers cry out in anguish. Of course, just beyond the howls and gnashing of teeth, one might hear the cries of victory. They may be few, but their sound travels far.
My own box of riches-to-be-discovered is supposed to arrived on Friday. Thankfully, I've got the day off!